Well this is a turn-up for the books, blogging is apparently good for your career! Not only has blogging been the talk of the town for about a year now, with blog networks being sold off for millions and bloggers starting to come out into their own as media celebrities (, , etc.,) but blogging is being accepted as the new face of “the web”. I hate to use that term, it’s “so yesterday” (to use another one).

The article that I read this in, on The Boston Globe is well written but I think it appeals to those who are still on the fence. The younger generation of today already knows that blogging is where the movement is at, so is it trying to catch the older first-generation webbies? The 30+ crowd (to which, admittedly, I belong)? Or the even older ones, who probably experienced the first computers in the 70’s and were simply carried along by the Internet explosion?

I think it’s to the current generation, 20’s and 30’s, who don’t blog, but who do use the Internet, and all of the plethora of devices that infect our daily lives. Blogging is something right now, that will only take up their time, perhaps they can’t see the positive aspects of it.

As someone who has pitched for including blogs in websites, I know how difficult it can be to get the interest roused. Saying that it is a positive thing, that it can contribute to a business (mostly, my pitching has been aimed at businesses), it a tough sell, but more and more people are realizing that a “website” per se, is a static, dead thing. A “blog” however is a living version of a website. The CEO, executives, managers, can all have an active hand in it, and show off their skills, their products, their work, anything to push the combined vision forward. It doesn’t have to be just about an individual.

But getting back to the article, I think that the writers ARE pushing for an individual vision of a blog. A one person show. I think that’s limiting. A blog doesn’t have to be just one person’s view of the world, or as tailored, politically or culturally correct, or as refined, as the authors of the article might want you to believe.

I don’t agree with everything the author writes, but most of the points are fairly straightforward. People look at computer “people” as experts anyway, and anyone who writes about something stands out even more. As for making the world a better place, I think bloggers have a way to go before THAT particular points occurs.

One more thing. I have convinced two people to blog. They are not the average person who you would consider as a blogger, and both enjoy it greatly. I don’t think that blogging has helped their careers per se, but I think that they have found it to be useful in more ways that one.