And has found out!

What did they do? They used a doorway page stuff full of keywords that they thought BMW would profit from through manipulating Google’s system. This is a no-no tactic, as it only shows this page to Google’s robots, real people visiting the site would be immediately forwarded to a “real” page.

Now, a lot of people have done this in the past, but to my amazement reading the article, I find that BMW has done it for two years! And Google only just found out?! But they reacted as you would expect them to, relegating BMW.de to a page rank of 0.

Read the full article at Google Blogoscoped, a very interesting read.